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Anheuser-Busch's game plan for this years Super Bowl is simple: more Clydesdales.
From The Canadian Press...
The Clydesdales, iconic symbols of the St. Louis-based brewer will likely appear in three of seven spots that Anheuser- Busch has bought during the broadcast of the Super Bowl
Bob Lachky, chief creative officer, said the horses have come to embody the brewer's more than 150-year-old heritage. "It reinforces the most important traits of our company and that's the Budweiser brand, tradition and heritage and strength and quality," he said.
-Tags: anheuser, busch, anheuser busch, clydesdales, super, bowl, super bowl, ads, lachky, budweiser